Twitter is an incredible marketing platform for businesses, bloggers and brands. Get it right and you will see a huge increase in people interested in your product or service. Get it wrong and it’s a complete waste of time and money. The best brands and bloggers in the world know exactly how to engage their followers, which means we could all learn a thing or two from them. Let’s have a look at some of the tactics the big Twitter players use, and how we can utilise them ourselves.
Let’s get chatting
One of the most important ways to improve Twitter engagement is to actually engage in the first place! It’s no good ignoring your interactions and just tweeting what you want, when you want. Remember these are real people (most of them), who want to chat about things going on in their life. Get involved in the millions of conversations that go on, join or host a Twitter chat and participate in the daily trends. By replying to your followers and starting up interesting conversations, you will quickly see an increase in engagement.
Did you know that tweets with hashtags in them receive twice the amount of engagement than normal tweets? Especially if a certain topic is trending! This is another great way of creating conversations about something relevant to your industry. Keep up with the hashtags that interest you, and jump into the conversations that matter. Don’t try to cram a hashtag in at every given opportunity though, as it will just confuse readers and put them off. The worst kind of tweet looks something like this:
So #excited about my #new #polkadot #dress arriving in the #post on #Friday. I #love #vintage #clothes! #retro #lol #yay
Buzzin’ at the weekend
Twitter comes alive at the weekend, so it’s important that you do too! Not everyone wants to spend their Saturday sitting at a computer, engaging with potential customers; not even the big brands can be bothered with that. Scheduling tweets for over the weekend is a great way of keeping up the interaction, without having to sacrifice your free time. For example, with our product Karuvi, you can simply schedule tweets for peak times, kick back and relax. When you get back on a Monday morning, you’ll soon see the positive results from Saturday and Sunday tweeting.
Pictures and links
Tweets with pictures have double the engagement rate than tweets without. Also, tweets with links can see up to 86% more interaction, and retweets, than those without. However, to get this right, it’s important that your pictures and links are relevant. Putting up a picture of a gas guzzling Mustang, when you promote eco-friendly products, is probably not going to do you any favours. Think outside of the box, and keep up with viral stories, images and links. Remember, things like cats and cute babies sell, but only use them if you can link it into your brand somehow.
One of the least used methods, but actually one of the most impressive Twitter strategies to improve engagement; ask your followers to get involved. When you specifically ask people to retweet, people will do it! In fact, the retweet rate can shoot up to 23 times more than the average when you simply ask people to retweet (spelt out, not just RT). Adding a call to action at the end of each tweet is an incredible way of improving engagement, and easy to do too.
There you have it, 5 fairly simple ways of improving your Twitter engagement, that actually work! Remember to follow back those who follow you (you can use our Karuvi follow back tool for that), and keep the conversation flowing. Before you know it, you’ll have nearly as many followers as Justin Bieber*.
*probably not, but it’s worth a try.